Celebrating its 15th anniversary in 2016, Curb is a lifestyle magazine produced annually by 21 University of Wisconsin-Madison School of Journalism and Mass Communication students. Throughout a challenging semester, students work together in a capstone course. With the opportunity for hands-on publishing experience, the class produces and distributes a high-quality publication to 10,000 readers around the state.
Curb magazine has been published once a year since Fall 2002. Each year’s class is given the chance to remake the magazine in its own image, though the name Curb remains the same. In its past, Curb has been a women’s, men’s, young professionals’ and arts magazine, among others.
Curb as an SJMC course takes an integrated, in-depth approach to magazine management, writing, editing and design. It covers the magazine industry from both the editorial and business ends, bringing together journalism and strategic communication students. From concept creation and story development, to advertising and fundraising sales, to page layouts and web design – Curb is created by students from beginning to end. Assistant Professor Katy Culver served as Curb publisher and mentor from the course’s inception through 2014; instructor Stacy Forster has served as publisher from 2014 to 2016.
In 2016, Curb developed “Wisconsin: A Love Story,” looking at the idea of love in all of its forms. This year’s Curb staff says the magazine is a “love letter to the state,” exploring how Wisconsinites feel love through deep connections to the land, passions strong enough to ignite change and cherished traditions that span generations.
Curb magazine does not stop with the print edition. Over time, Curb has offered students the chance to experiment with new media. The online version of Curb is an extension of the magazine, providing readers with in-depth looks at their favorite stories, exclusive video content and additional articles and columns. The Curb Twitter, Facebook page and iPad version complement the magazine’s website and print edition, actively engaging and connecting with curious Wisconsinites.