Celebrating its 10th anniversary in 2012, Curb is a lifestyle magazine produced annually by 20 University of Wisconsin-Madison School of Journalism and Mass Communication students. Throughout a challenging semester, students work together in a capstone course. With the opportunity for hands-on publishing experience, the class produces and distributes a high-quality publication to 10,000 readers around the state. Curb as an SJMC course takes an integrated, in-depth approach to magazine management, writing, editing and design. It covers the magazine industry from both the editorial and business ends, bringing together journalism and strategic communication students. From concept creation and story development, to advertising and fundraising sales, to page layouts and web design – Curb is created by students from beginning to end. Since 2002, Assistant Professor Katy Culver has served as Curb publisher and mentor. Curb magazine has been published once a year since Fall 2002. Each year’s class is given the chance to remake the magazine in its own image, though the name Curb remains the same. In its past, Curb has been a women’s, men’s, young professionals’ and arts magazine, among others. In 2012, Curb will represent intersecting identities in Wisconsin. By exploring our state’s dichotomies and differences, we are celebrating all that is unique and truly homegrown to ultimately discover the common threads that tie us together. Divergent lifestyles, from the urban and the rural, all unite as one to represent what it means to be Wisconsin. Curb magazine does not stop with the print edition. Over time, Curb has offered students the chance to experiment with new media. The online version of Curb is an extension of the magazine, providing readers with in-depth looks at their favorite stories, exclusive video content and additional articles and columns. The Curb Twitter, Facebook page and iPad app complement the magazine’s website and print edition, actively engaging and connecting with curious Wisconsinites.